Sarah Ansari
Movie Answers
Where does Helvetica originate from? What country?
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Munchenstein, Switzerland
What does the name Helvetica mean in English
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Swiss
What year was Helvetica created, who created it?
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1957, Max Miedinger
What is the design style that Helvetica brought to popularity worldwide
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Swiss Design Style
Name 3 qualities of Helvetica.
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Eligibility, Modern Style, Perfect Balance.
List the names of 3 different design styles or design movements that are discussed in the film.
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Typography, Modernism, and Post-Modernism
Which screen fonts did Matthew Carter design?
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Verdana and Georgia
What is the cloned version of Helvetica called?
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Arial
Is David Carson a trained designer? How does it affect his approach?
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He is self-taught, which helps him to understand the font better and know when, where and how to use it more efficiently.
What magazine did David Carson Design?
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RayGun
Name 5 brands that use Helvetica.
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Nestle, Verizon, Lufthansa, Staples, JCPenny
Women's Month Poster
Type Face
Helvetica Projects
Documentary Answers
Q) Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?
-> Arial and Times New Roman, are my most frequently used fonts.
Arial Because it is easy to read and the documents are usually always set with this font, to begin with.
But of course the one i use the most is Times New Roman, because most projects and documents are meant to be in MLA, and it looks more professional, which is why most teachers and students alike, tend to use it for their work, like me.
Famous Designers
Stefan Sagmeister
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Born August 6, 1962
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is a New York-based graphic designer, storyteller, and typographer.
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Sagmeister co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh in New York City.
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He has designed album covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny.
Massimo vignelli
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(Italian pronunciation: [ˈmassimo viɲˈɲɛlli]; January 10, 1931 – May 27, 2014)
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was an Italian Designer who worked in a number of areas ranging from package design through houseware design and furniture design to public signage and showroom design.
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He was the co-founder of Vignelli Associates, with his wife, Lella.[1][2] His ethos was, "If you can design one thing, you can design everything," and this was reflected in the broad range of his work.[3]
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Vignelli worked firmly within the Modernist tradition, and focused on simplicity through the use of basic geometric forms in all his work.
Paula Scher
https://www.pentagram.com/about/paula-scher
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Born October 6, 1948, Washington D.C
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Is an American graphic designer, painter and art educator in design.
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She also served as the first female principal at Pentagram, which she joined in 1991.
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Scher has contributed to numerous issues of Print. Her first Print cover was with her friend Steven Heller. Together they created a parody issue in 1985, a genealogy chart of graphic design.
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Scher was profiled in the first season of the Netflix docu-series Abstract: The Art of Design.
Erik spiekermann
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born 30 May 1947 in Stadthagen, Lower Saxony)
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is a German typographer, designer and writer.
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He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design.
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Spiekermann has designed many commercial typefaces as well as typefaces as part of corporate design programmes.
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Example: Berliner Grotesk, Lo-Type, ITC Officina Sans, ITC Officina Serif, FF Meta, FF Govan, FF Info, etc.
